How to get your business recommended by ChatGPT

How does ChatGPT decide which businesses to recommend?

For questions about current options, ChatGPT searches the web, reads a handful of pages and summarises them, citing its sources. It tends to name businesses that are described clearly and consistently across several trustworthy sources: your own site, review sites, directories and articles.

How do I get my website into ChatGPT search?

Make sure OpenAI's crawlers can reach it. OAI-SearchBot indexes pages for ChatGPT search and ChatGPT-User fetches pages on request; if robots.txt or your firewall blocks them, ChatGPT can't read or cite you. Being well indexed in regular search engines helps too.

What content does ChatGPT quote?

Short, self-contained answers to specific questions. A heading like "How much does a crown cost in Austin?" followed by a direct 40–60 word answer with real numbers is far easier to quote than a general services page.

What are the steps to get recommended by ChatGPT?

Work through these in order; the first three are usually quick.

• Allow OAI-SearchBot and ChatGPT-User in robots.txt and in your firewall or CDN.
• Put your name, what you do, where and for whom in plain text on the homepage.
• Add LocalBusiness or Organization structured data with address, phone and sameAs links.
• Answer the 10 questions customers ask most, each under its own question heading.
• Get reviews on Google and the directories in your industry, and keep your details identical everywhere.
• Earn mentions in local news, "best of" lists, industry associations and community forums.

Does the same work for Perplexity, Gemini and Claude?

Yes, almost entirely. Each has its own crawler to allow (PerplexityBot, Googlebot, Claude-SearchBot), but they all reward the same clear, consistent, well-sourced information.