AnswerReadyAEO, GEO and AI SEO guides
Plain-English guides to getting your website found, read and cited by ChatGPT, Perplexity, Google AI Overviews and Claude.
What is AEO? Answer engine optimization explained
AEO (answer engine optimization) means making your website easy for ChatGPT, Perplexity, Google AI Overviews and Claude to find, understand and cite. What it is, why it matters and where to start.
AEO vs SEO: what's the difference?
SEO gets your page ranked as a link; AEO gets your answer quoted inside ChatGPT, Perplexity and Google AI Overviews. A side-by-side comparison and what to do first.
What is GEO? Generative engine optimization explained
GEO (generative engine optimization) is optimizing content to appear in AI-generated answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. Where the term comes from and what works.
AI crawlers: the full list and how to set robots.txt
Every major AI crawler user agent (OpenAI, Anthropic, Perplexity, Google, Apple, Microsoft and more), which ones affect AI search, and a copy-paste robots.txt.
What is llms.txt? Format, example and template
llms.txt is a proposed Markdown file that summarises your website for AI tools. What it is, a copy-paste template, and an honest look at whether AI companies use it.
How to get your business recommended by ChatGPT
How ChatGPT search finds and chooses businesses to recommend, and the steps that make yours easier to cite: crawler access, clear answers, structured data and reviews.
The AEO checklist: 25 checks for AI search
A practical answer engine optimization checklist: crawler access, rendering, structured data, answer-shaped content, entity details and freshness. The same 25 checks our free audit runs.